1.
Because these issues cannot attract lot of reader or viewer and this may affect their business. Also sometimes because of some political control over media such news are not highlighted.
2.
This refers to an item (tangible) or a service (intangible) that has been made for being sold in the market.
3.
Option A
4.
crores
5.
branding
6.
These are the advertisements made by the State or private agencies. They have a larger message for the society. For example; advertisement regarding building of toilets in each home to ensure health and sanitation of the people is a social advertisement. Advertisement giving simple steps for preventing dengue is also a social advertisement.
7.
Censorship means the process by which media is controlled by the government, when any news, dialogues, lyrics or scene is prevented from being shared with the larger public.
8.
Option A
9.
The two ways in which advertising affects the concept of equality are as under: Since advertisements use various emotions like caring for the family; for promoting their products; those who cannot afford the branded products feel that they are not able to offer the quality product and the care that the brand products appear to offer. For example; if the advertisement of a branded daal uses the tagline and concept of ‘give the best to your family’; those who cannot afford this brand will feel incapable of giving the best to their family. Overlooking important issues: Since advertising focuses on the lives of the rich and the well known it makes us forget the issues of poverty, discrimination and dignity – the issues that are the essence of the functioning of equality in a democracy.
10.
Option A
11.
Advertisements
12.
brand
13.
Company
14.
because of government control, their financial need
15.
‘Setting of an agenda’ by the media means that the media plays an important role in shaping our thoughts. By ‘setting agendas’, the media influences the way we think and makes us aware of issues which it thinks is important. One instance of this would be the raising of awareness about the levels of pesticides in colas. Another is the Fashion week, which was at the front of headlines while several slums were being demolished in Mumbai.
16.
By organizing a public protest, starting a signature campaign, asking the government to rethink its program etc.
17.
advertising
18.
This advertisement is speaking to all those people who have aspiration to excel in life. It is leaving out the people who are not good at academics. It is focusing on study and ignoring extracurricular activities.
19.
Option A
20.
Advertising
